.2Performant, a Romanian innovation and also affiliate advertising solutions business, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it plans to obtain the Profitshare associate systems in Romania and also Bulgaria coming from Conversion Marketing. Simultaneously, Dante International, the owner of eMAG, will definitely end up being an investor in 2Performant.On September 6, 2Performant's Board of Directors wrapped up an initial contract to obtain the Profitshare.ro as well as Profitshare.bg associate systems had through Transformation Advertising S.R.L. and also Transformation Advertising And Marketing EOOD. The agreement details the principles of the transaction and also is actually certainly not legally binding, corresponding to the company push pointed out through Economedia.The function involves the transfer of the Profitshare business lines from Conversion Marketing S.R.L. as well as Sale Advertising EOOD (as homeowners) to 2Performant (as the shopper). Dante International S.A. (large number shareholder of Transformation Advertising S.R.L.) are going to become part of business transfer contract as an underwriter." When the Profitshare deal is finished, we will broaden our existing ability as well as expand our client profile in both Romania and Bulgaria. We still have a couple of crucial steps to complete, but I am actually confident that the crews associated with the transaction on both sides will certainly manage to finish them successfully. Our company will certainly introduce our post-acquisition plannings after finalizing the acquisition depending on to the ultimate agreement," claimed Dorin Boerescu, Chief Executive Officer and also Founder of 2Performant System.The transaction price is RON 4.3 million, and also will definitely be actually paid 55% in money and also forty five% in 2Performant allotments by means of a funds rise.." 2Performant is a youthful and also dynamic firm with worths that resonate along with our company. Our experts expect that, after the transaction is actually wrapped up, the Profitshare business blended along with 2Performant will certainly supply more significant worth to its own customers," said Tudor Manea, General Supervisor of Dante International SA.2Performant likewise keeps in mind that a number of actions stay to finish and also settle the purchase, including the prosperous finalization of the due carefulness evaluation by 2Performant.Profitshare was released in 2012 and currently possesses a portfolio of 250 associate systems (featuring the eMAG team) in Romania and Bulgaria.radu@romania-insider.com.( Image resource: the business).